Your Trusted Financial Advisers in Cardiff and South Wales.

  • Friendly, local financial advice covering your pensions and investments.
  • Our technology helps you track and visualise progress toward your financial goals.
  • Helping you transfer, consolidate and manage your money without the stress.


Your Trusted Financial Advisers in Cardiff and South Wales.

  • Friendly, local financial advice covering your pensions and investments.
  • Our technology helps you track and visualise progress toward your financial goals.
  • Helping you transfer, consolidate and manage your money without the stress.

Get in touch

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What do we do?

Our experienced financial advisers are here to help you plan a better financial future.  We also help invest your money safely and achieve financial success. 

Our cash flow modelling software helps us illustrate the best ways for you to invest and draw money down from your investments – like pensions. 

No two clients are the same, so when we help build your financial plan, or help you choose pensions or investments, we’ll always make sure:

  • Your plan in focused on achieving your medium / long term goals
  • You never take more financial risk than your comfortable with
  • You're clear on costs and charges
  • Your investment will maximise value, growth and tax efficiency as far as your circumstances and attitude to risk will allow

Investments can rise as well as fall and you may not get back the amount originally invested.

HM Revenue and Customs practice and the law relating to taxation are complex and subject to individual circumstances and changes which cannot be foreseen.

Let’s Talk – Book a 30 minute call.

Why choose us?

Our financial plans are state of the art.

Our systems factor in 1000s of data points to help forecast your financial plan based on your current circumstances, aims and objectives. 

We can project the impact of death, early retirement, increased investment contributions and market shocks.

We’ll also illustrate for approximate tax burdens throughout your financial journey  to ensure your plan achieves maximum efficiency and gives you peace of mind.

Direct contact with your own financial adviser.

In most cases, you’ll have direct access to the same trusted adviser to set up, manage and draw down your investments in line with your financial plan throughout your entire journey.

Your adviser will typically be able to work with you online, or subject to availability, in person.

Building this relationship means we know your financial situation inside out/ You’ll never have to explain anything twice and you can rest assured that your investment remains aligned with your objectives. 

Our advice is guaranteed

As financial advisers, it’s our responsibility that you are matched with the right investment type and the right product. We’ve partnered with The Openwork Partnership, who guarantee any advice you get from us is suitable.

A small business with access to big names and exclusive products.

As a client of Exley Financial Planning, you’ll benefit from our partnership with one of the biggest financial advice companies in the UK. This gets you access to a huge range of investment solutions that fill almost any niche, all under one roof.


What are people saying?

Alison Simpson
Alison Simpson
16:35 04 Oct 23
Chris is not only friendly but also highly professional. He consistently made himself available to address my queries and concerns, making the mortgage process less stressful.In an economic climate where securing a favourable mortgage rate can be daunting, Chris proved his expertise by securing me the best rate available.I wholeheartedly recommend Chris to anyone seeking a mortgage broker who is not only personable but also skilled, dedicated, and capable of delivering results. Thank you, Chris, for your invaluable support and assistance!
Jasmine Scott
Jasmine Scott
20:21 18 Jul 23
I’ve had the pleasure of working with Chris now for over 6 years. He’s arranged my last three mortgages for me successfully. I’ve always found Chris to be highly efficient, and clear and open in all of his communications. He’s also taken the time to explain my options and be at the end of a phone. I trust him implicitly and would recommend him to anyone looking for sound financial advice and support regarding money matters.
Mike Williams
Mike Williams
16:37 18 May 23
Couldn't recommend a better financial planning advisor.Chris's help, advice and knowledge base was second to none.
Deborah N
Deborah N
11:41 18 May 23
Chris was outstanding. His service was attentive, comprehensive and he displayed an impressive knowledge of his field. He was always easy to contact, friendly and returned calls and messages promptly. His help was invaluable. We are incredibly grateful for all his assistance and wouldn't hesitate to recommend him to others.
Jay Probert
Jay Probert
12:02 07 Jul 22
Chris was referred to my wife an i by a neighbour. Despite conducting all communication online (emails/MS Teams calls) at all times Chris has remained personable and responsive. My wife and i are far from experts in this field but Chris' calming approach to the process has been most reassuring and would strongly recommend his services to others. Thanks Chris.
See All Reviews

Let’s Talk – Book a 30 minute call today.

Our Process

1. Initial Fee Free Review

When we give financial advice, no two clients are the same.

For that reason, we always offer an initial fee free review with no obligation.

During your review, you’ll find out how we can help you meet your financial goals, what we can offer, and what our services are likely to cost. 


2. We'll create a bespoke financial plan

The first step towards providing any sort of financial advice is creating a plan.

The more information we can get about you and your finances, along with your aims and objectives, the more accurate and useful this plan will be.

We use state of the art cash flow modelling systems created by a company called Voyant.

Our cash flow modelling systems collate information about all of your assets, pensions and investments to project your financial future. 

If you’re on track to where you want to go – great! If not, we can figure out the best way of getting you where you want to be.


3. We'll put your plan into action.

Once we’ve created a financial plan that meets your aims and objectives, we’ll offer to put the plan into action. 

This could involve transferring existing arrangements, or making new ones. It could also involve leaving some of your arrangements in place.


4. We'll be in touch when it's time to review.

You’ll typically be able to track your investments using an app or portal.

Most of our clients ask us to keep our eyes on their investments too. We’ll make sure your investment plan continues to fulfil it’s intended purpose and we typically touch base with our clients annually.



Questions we’re asked. 

When is the best time to seek financial advice?

Most of our clients come to us at a point in their life where they have burning financial questions. For example, having just acquired a new business, having moved job recently, or as they move perilously close to retirement. 

That being said, the best time to seek financial advice in our view is as soon as possible. Getting in touch sooner rather than later means your money has more time to grow, and any opportunities to make tax savings or cost savings can be made earlier. 

Why can't I just do this myself?

It’s true that a small number of people do have the expertise, knowledge and composure to set up and manage a financial plan successfully themselves. However, we find that most benefit tangibly from our advice, be it from peace of mind of knowing your savings are protected and your advice insured, or from tax savings / investment growth.

Managing a financial plan is an ongoing endeavour, and you’ll need to adapt it as your financial position and goals change, you’ll also need to make sure you keep on top of any changes to tax rules and regulations. 

I already have an adviser. Can you still help me?

We often speak to clients who have a financial adviser when they first approach us. We can always offer a second opinion on your financial arrangements. 

If you feel that your adviser is not providing a sufficient level of service, and we think that our investment products can cater for your needs as well as, or better than your existing adviser, we might be able to transfer management of your financial plan to ourselves. 


How do you give financial advice?

We start off by understanding what you want from your financial adviser, and explaining what we might be able to do to help you. This is done typically over the phone, or via a Teams meeting. 

If we decide to work together, we’ll tailor a financial plan and investment solution aimed towards achieving your financial goals. This will take account of your responsibilities, investments, protection and tax planning. 

Once we’ve got your plan up and running we’ll be in touch regularly to review your position. We’ll always be on hand to offer support and answer your questions. 

Can I choose where to invest my money?

Our financial advice takes account of your priorities and attitudes towards risk, and your fund recommendation will reflect this.  

Our financial advisers have access to a range of risk based investment model portfolios which have been put together by a specialist team of investment experts. This balances your risk exposure across stocks and shares and government bonds.

We also offer a range of specialist funds including Environmental, social and corporate governance (ESG) funds, tracker funds and geographically specific funds. 

Can I choose my adviser?

Yes, you can choose who you would prefer to work with, but all of our advisers are level 4 qualified and regulated to provide expert financial advice. 

What protection do I have?

We don’t hold client money, other than any fees you pay us directly. 

As for your investment, as you may know, there will almost always be a degree of risk – your fund may go down in value as well as up, and you may not get back what you invested. To help manage your risk exposure, we’ll always ask you to complete our risk profiler. This helps us determine which products might be right for you. 

Your investment is also generally covered by the Financial Services Compensation Scheme (

We’re highly regulated for your peace of mind. This means that our advice is backed by professional indemnity insurance. We’re also a member of The Openwork Partnership, one of the largest financial advice networks in the UK. 

If you’re ever unhappy with anything we do, please let us know so that we can resolve it quickly. If that doesn’t work for you, you can register a complaint through our network – The Openwork Partnership. 

If you’re still not satisfied, you can contact the Financial Ombudsman Service (

What’s more, we have robust systems in place designed to protect your data. We’re registered with the ICO and any data you share with us is used only in accordance with our data protection disclaimer. 

About our Team:

Chris Exley (DipFA, CeMAP)

Chris spent 5+ years learning all there is to know about the legal industry before switching to financial services. When it comes to mortgages, Chris is a bit of a geek. He relishes the challenge of a complex case. Chris is also a qualified to give investment advice. 

Peter Exley (DipPFS, CeMAP)

Peter has worked in financial services for decades, including with some big names such as Zurich Advice Network. Peter is the resident expert in complex investments, but is also qualified to give mortgage advice. 

Louise Hartree

Louise is our friendly and experienced client relationship manager. She works hard to keep our systems running smoothly and stays in touch with our investment clients regularly with updates and reports.

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Get in touch

The interenet is not a completely secure medium, so we can't guarnatee the privacy of your data.